How the law affects the customer
The customer experience in modern days is quite different to what it was during the early days of the twentieth century. The relevant law in England and Wales has developed over hundreds of years. These facts gave rise to a gap between the needs of modern customers and the protection the law offered.
When it comes to the law, customer needs in the past included only general protections. Because most businesses were local and relied heavily on their reputation, it was unlikely that an unhappy customer would need legal protections. An unhappy customer could ruin a local business at the time. Today of course, because of the dramatic increase in large multinational retail outlets, an unhappy customer is unlikely to have a real effect on a large business. As a result there have been relatively recent changes to the law, and customer complaints are no longer dealt with at the discretion of the business, but are instead treated in accordance with legal obligations.
According to the law, customer behaviour is a factor in evaluating the strength of a complaint brought by the customer. If you are involved in a dispute regarding your experience as a customer, law professionals can offer you highly beneficial advice. The rules and legal framework of consumer law are highly complex, with certain legal requirements only applicable in certain situations. A commercial solicitor will help you evaluate the strength and weaknesses of your case, as well as allow you to understand what parliamentary Acts and past court cases will be relevant in your situation.
If you would like to obtain legal advice on customer rights, Contact Law can put you in touch with a local commercial / consumer solicitor free of charge. So, if you have any questions or would like our help in finding local commercial / consumer solicitors please call us on 0800 1777 162 or complete the web-form above.
- Last Updated on 02/03/2010



